Third World, Big Mountain set to raise funds for homeless in Westmoreland with ‘Holding On’ benefit concert

According to Jamaica Observer (Entertainment), International reggae bands Third World and Big Mountain are lending their voices to a cause that reaches beyond the stage: helping Hurricane Melissa survivors in Westmoreland move from temporary shelters into homes. The reggae acts lead a broad musical line-up for the Holding On Benefit Concert & Festival, a four-day fundraising initiative scheduled for January 14–17, 2027, at Wavz Beach in Negril. Presented by Nelcia’s Natural Herbs in association with reggae singer Hezron Clarke, the event will also feature Tanya Stephens, Kevin Lyttle, Nigy Boy, T-Drive, Popeye Caution, Ed Robinson, Sherell Rosegreen and Hezron. For conceptualiser Denise Smith, the mission is to turn that collective star power into practical help. “We are seeking major sponsors to help vulnerable families in Westmoreland living in temporary shelters,” Smith said in a release. “The public will choose the families w